Marketing Materials
Everything you need to spread the word
A successful fundraiser is easier when you don’t have to create everything from scratch.
We’ve put together ready-to-use letters, social media images, marketing tools and practical tips to help you promote your fundraiser, encourage more families to get involved and keep things moving.
Simply choose what you need, download it and make it your own.
Parent Order Letters
Make it easy to keep families informed
Clear communication can make a big difference to participation.
Our editable parent letters give you a simple way to introduce your fundraiser, explain how it works and remind families to place their orders.
Choose the version that matches your fundraiser, personalise it with your own dates and details, then share it with your community.
Social Media Image Packs
Ready-made images to help spread the word
Make it easier to promote your fundraiser across Facebook, Instagram, school newsletters and other digital channels.
Our ready-made image packs give you professional visuals you can share with your community to build awareness, remind families to order and keep your fundraiser front of mind.
Choose the pack that matches your fundraiser and download the images ready to use.
Fundraising Marketing Tools
A simple plan for promoting your fundraiser
Not sure where to start with promotion? Our Fundraising Marketing Tools guide gives you practical ideas to help get your fundraiser in front of more families and encourage participation throughout your campaign. Use it alongside your parent letters and social media images to make promoting your fundraiser easier.
Download Fundraising Marketing Tools
Fundraising Sales Tips
Simple ideas to help increase orders
After more than 27 years of working with school and community fundraisers, we’ve learnt a few things about what helps encourage sales. Our Fundraising Sales Tips guide brings together practical ideas you can use to build excitement, encourage more families to order and make the most of your fundraiser. From Mother’s Day stalls to displaying your finished design at a school art exhibition, small touches can make a big difference.
Download Fundraising Sales Tips
Best Time to Fundraise
Choose your timing with confidence
Wondering when to run your fundraiser? We’ve looked at six years of Expressions fundraising data to identify the times of year that have historically performed well. Download the guide to help you to choose the most profitable time of year for your fundraiser and impress your school council with solid planning.
Download Best Time to FundraiseNeed a Hand?
You don’t have to figure everything out yourself.
If you’re unsure which resources to use or need help along the way, our friendly Australian team is here to support you.